Stupid Branding Tricks (1/134)

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Workers for eBay, iPads at the ready prepare to collect data from consumers at their "Hot Deals for Hot Days" promotion in Flatiron Plaza in New York on Tuesday, July 7, 2015. The branding promotion enables consumers to buy sunglasses at discounts corresponding to the high temperature of the day. Today's 83 F temperature gave buyers 83 percent off their purchase. (© Richard B. Levine)
Workers for eBay, iPads at the ready prepare to collect data from consumers at their "Hot Deals for Hot Days" promotion in Flatiron Plaza in New York on Tuesday, July 7, 2015. The branding promotion enables consumers to buy sunglasses at discounts corresponding to the high temperature of the day. Today's 83 F temperature gave buyers 83 percent off their purchase. (© Richard B. Levine)
Filename: ebay_1070.JPG
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