Stupid Branding Tricks (96/134)

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A foodie displays her sample of a David Burke Filet Slider in Madison Square in New York on Monday, August 11, 2014 at the US Open food truck. The US Tennis Association (USTA) is promoting eating at the Open, which has a reputation for serving notoriously over-priced food, with a food truck visiting the city serving gourmet items from celebrity chefs and from the Open's "Food Village" Samples include Lobster Roll and David Burke Filet Slider. The US Open runs from Aug. 25 through Sept. 8 in Arthur Ashe Stadium in Queens.  (© Richard B. Levine)
A foodie displays her sample of a David Burke Filet Slider in Madison Square in New York on Monday, August 11, 2014 at the US Open food truck. The US Tennis Association (USTA) is promoting eating at the Open, which has a reputation for serving notoriously over-priced food, with a food truck visiting the city serving gourmet items from celebrity chefs and from the Open's "Food Village" Samples include Lobster Roll and David Burke Filet Slider. The US Open runs from Aug. 25 through...
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