Stupid Branding Tricks (62/134)

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A sign on a storefront on Saturday, September 27, 2014 in the East Village in New York heralds the imminent arrival of Gestations, NYC's first bar for pregnant women. The sign appears to be a guerrilla marketing gimmick for the app "BARTRENDr" as there has been no liquor license application submitted. The bar promotes drinking for two, the bigger the belly the more you can drink, and free pregnancy kits with a pitcher of beer. (© Richard B. Levine)
A sign on a storefront on Saturday, September 27, 2014 in the East Village in New York heralds the imminent arrival of Gestations, NYC's first bar for pregnant women. The sign appears to be a guerrilla marketing gimmick for the app "BARTRENDr" as there has been no liquor license application submitted. The bar promotes drinking for two, the bigger the belly the more you can drink, and free pregnancy kits with a pitcher of beer. (© Richard B. Levine)
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