Stupid Branding Tricks (25/134)

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A truck promoting Boxed, a mobile app selling bulk items at wholesale prices is seen in Chelsea in New York on Thursday, May 28, 2015. Boxed startup recently raised $25 million in a Series B round of funding. The company imitates big box clubs such as Costco and Sam' Club but offers delivery. (© Richard B. Levine)
A truck promoting Boxed, a mobile app selling bulk items at wholesale prices is seen in Chelsea in New York on Thursday, May 28, 2015. Boxed startup recently raised $25 million in a Series B round of funding. The company imitates big box clubs such as Costco and Sam' Club but offers delivery. (© Richard B. Levine)
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