Stupid Branding Tricks (54/134)

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Visitors take advantage of free wi-fi at the Cafe Bustelo pop-up store on the Lower East Side of New York on Friday, October 17, 2014.  (© Richard B. Levine)
Visitors take advantage of free wi-fi at the Cafe Bustelo pop-up store on the Lower East Side of New York on Friday, October 17, 2014. (© Richard B. Levine)
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