Stupid Branding Tricks (15/134)

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Popchips promotes their "Crazy Hot" flavor snack in Flatiron Plaza in New York on Wednesday, July 1, 2015. The snack company manufactures potato and corn chips using heat and pressure with no oil resulting in a less caloric, healthier snack. Various celebrities have endorsed and invested in the company including Ashton Kutcher and Katy Perry. (© Richard B. Levine)
Popchips promotes their "Crazy Hot" flavor snack in Flatiron Plaza in New York on Wednesday, July 1, 2015. The snack company manufactures potato and corn chips using heat and pressure with no oil resulting in a less caloric, healthier snack. Various celebrities have endorsed and invested in the company including Ashton Kutcher and Katy Perry. (© Richard B. Levine)
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