Stupid Branding Tricks (4/134)

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The online market eBay, promotes their "Hot Deals for Hot Days" promotion in Flatiron Plaza in New York on Tuesday, July 7, 2015. The branding promotion enables consumers to buy sunglasses at discounts corresponding to the high temperature of the day. Today's 83 F temperature gave buyers 83 percent off their purchase. (© Richard B. Levine)
The online market eBay, promotes their "Hot Deals for Hot Days" promotion in Flatiron Plaza in New York on Tuesday, July 7, 2015. The branding promotion enables consumers to buy sunglasses at discounts corresponding to the high temperature of the day. Today's 83 F temperature gave buyers 83 percent off their purchase. (© Richard B. Levine)
Filename: ebay_9883.JPG
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