SNAPPLE PR STUNT GOES AWRY

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Workers replace the melting giant Snapple popsicle back in it's truck in Union Square on the first day of summer, June 21, 2005.  Snapple attempted to break the Guinness Book of World Records with the world's largest popsicle but because of the warm weather the two and one-half story , 20-ton kiwi-strawberry frozen treat started to melt and suffered fatal structural problems and was never unveiled much to the chagrin of the Snapple officials present. (© Richard B. Levine)
Workers replace the melting giant Snapple popsicle back in it's truck in Union Square on the first day of summer, June 21, 2005. Snapple attempted to break the Guinness Book of World Records with the world's largest popsicle but because of the warm weather the two and one-half story , 20-ton kiwi-strawberry frozen treat started to melt and suffered fatal structural problems and was never unveiled much to the chagrin of the Snapple officials present. (© Richard B. Levine)
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