& Other Stories, H&M sister store opens

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Shoppers outside of the & Other Stories in Soho in New York on Friday, October 17, 2014. The store is the sister brand of H&M selling women's fashions of better quality and slightly more expensive than H&M. This is the first store for the brand in the US which has been rolled out at  breakneck speed, opening seven stories worldwide in two months. (© Richard B. Levine)
Shoppers outside of the & Other Stories in Soho in New York on Friday, October 17, 2014. The store is the sister brand of H&M selling women's fashions of better quality and slightly more expensive than H&M. This is the first store for the brand in the US which has been rolled out at breakneck speed, opening seven stories worldwide in two months. (© Richard B. Levine)
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